Summary Of Jacob Struggles With God - 1907 Words

Introduction: â€Å"Jacob Struggles with God† is a selection that came from the book of Genesis chapter 32. Genesis describes God’s creation of earth and his first interactions with human beings. Throughout the Bible, there are many instances and occasions where the almighty Lord God demonstrates his strength and power. In Genesis chapter 32, a strange man appeared before Jacob, who is the son of Isaac and Rebekah, and they wrestled until daybreak. In Genesis 25:23, when the Lord was talking to Rebekah he said, â€Å"Two nations are in your womb, and two peoples born of you shall be divided; the one shall be stronger than the other, the elder shall serve the younger.† The story of Jacob, the younger son, and the story of Esau, the older son is a†¦show more content†¦The timeline of genesis begins with God’s creation of earth and ends with the death of Joseph, who was the eleventh of Jacob’s twelve sons. Although it is not possible to date the creation o f earth, it is possible to determine the dates of events in Genesis. The birth of Abraham was approximately in 2166 B.C and the death of Joseph was approximately 1806 B.C. The book was originally written in Hebrew, and its Hebrew name was Bereshith, which means â€Å"The Beginning†. Eventually it was translated from Hebrew to Greek in approximately 250 B.C. One of the purposes of writing Genesis was to trace major historical events from the beginning of time. Many different writers wrote parts of Genesis, but Moses, the messenger of the Lord, received credit for putting it together. Genesis 5:8 states, â€Å"So all the days of Seth were nine hundred and twelve years, and he died.† It is a mystery to me why not only Seth, but Enosh, Kenan, Noah, and many others lived very long lifespans. After the first flood, people’s lifespans decreased dramatically and the Genesis time period became a period of survival. Abraham died of old age at one hundred seventy-five years. As the story of Genesis progressed, people’s lives became more difficult. They were not technologically or medically advanced. The life span of an average person became pretty small and people fought for survival every day. They fought each other for land and for power. Men worked

Dolphin Printables

Abolitionist Pamphlet Campaign

In the summer of 1835 the growing abolitionist movement attempted to influence public opinion in the slave states by mailing thousands of anti-slavery pamphlets to addresses in the South. The material inflamed southerners, who broke into post offices, seized bags of mail containing the pamphlets, and made a spectacle of burning the pamphlets in the streets as mobs cheered. The interference with the postal system created a crisis at the federal level. And the battle over use of the mails  illuminated how the issue of slavery was splitting the nation decades before the Civil War. In the North, calls to censor the mails were naturally seen as a violation of Constitutional rights. In the slave states of the South, the literature produced by the American Anti-Slavery Society was viewed as a dire threat to southern society. On a practical level, the local postmaster in Charleston, South Carolina, requested guidance from the postmaster general in Washington, who essentially dodged the issue. After a spasm of demonstrations in the South, in which effigies representing abolitionist leaders were burned as anti-slavery pamphlets were thrown into bonfires, the battleground moved on to the halls of Congress. President Andrew Jackson  even mentioned the mailing of the pamphlets in his annual message to Congress (the forerunner of the State of the Union Address). Jackson advocated suppressing the literature by having federal authorities censor the mails. Yet his approach was challenged by an eternal rival, Senator John C. Calhoun of South Carolina, who advocated for local censorship of federal mail. In the end, the campaign of the abolitionists to mail pamphlets southward was essentially abandoned as being impractical. So the immediate issue of censoring the mails died out. And the abolitionists  changed tactics and began to concentrate on sending petitions to Congress to advocate for the end of slavery. Strategy of the Pamphlet Campaign The idea of mailing thousands of anti-slavery pamphlets into the slave states began to take hold in the early 1830s. The abolitionists couldnt send human agents to preach against slavery, as they would be risking their lives. And, thanks for the financial backing of the Tappan brothers, wealthy New York City merchants who had become devoted to the abolitionist cause, the most modern printing technology was made available to spread the message. The material produced, which included pamphlets and broadsides (large sheets designed to be passed around or hung as posters), tended to have woodcut illustrations depicting the horrors of slavery. The material may look crude to modern eyes, but in the 1830s it would have been considered fairly professional printed material. And the illustrations were particularly inflammatory to southerners. As slaves tended to be illiterate (as was generally mandated by law), the existence of printed material showing slaves being whipped and beaten was seen as particularly inflammatory. Southerners claimed the printed material from the American Anti-Slavery Society was intended to provoke slave uprisings. And knowing the abolitionists had the funding and personnel to turn out printed material of substantial quality was disturbing to pro-slavery Americans. End of the Campaign The controversy over censoring the mails essentially ended the pamphlet campaign. Legislation to open and search the mails failed in Congress, but local postmasters, with the tacit approval of their superiors in the federal government, still suppressed the pamphlets. Ultimately, the American Anti-Slavery Society came to realize that a point had been made. And the movement began to concentrate on other initiatives, most prominently the campaign to create strong anti-slavery action in the House of Representatives. The pamphlet campaign, within about a year, was essentially abandoned.

Bullying Is A Serious Problem - 2278 Words

Bullying has become a very serious problem in today’s schools, with one in four kids being bullied on a regular basis (School Bullying Statistics, 2015). More specifically kids between sixth and tenth grade are more likely to have involvement in bullying (School Bullying Statistics, 2015). Bullying can include physical, verbal or psychological attacks or intimidation intended to cause fear, or harm to someone (Ttofi Farrington, 2010). Verbal bullying accounts for about 77% of all bullying (School Bullying Statistics, 2015). This can include spreading rumors, yelling, name calling, or other derogatory language based on race, gender, and more (School Bullying Statistics, 2015). Today with social medias popularity, cyber bullying has become increasingly popular, with 80% of high school students having reported being witness to, or being involved in cyber bullying (School Bullying Statistics, 2015). Due to the increase in technology and a multitude of apps, bullying can be done on phones, computers, and other forms of technology (Issurdatt, 2010). Text messages, emails, and posting pictures have become a major problem and easier for students to join in on the bullying behaviors (Issurdatt, 2010). This can make it difficult for schools to get involved because of the amount of bullying that continues outside of school. These are only a few examples of why anti-bullying programs are needed at a school-wide level. Students who are bullied continue to experience poor self-esteem,Show MoreRelatedIs Bullying A Serious Problem?1176 Words   |  5 PagesHundreds of years bullying has been going on, how long will it finally stop? In the United States Suicide is the third leading cause of death among young people, resulting in about 4,400 deaths per year, according to the CDC. For every suicide among young people, there are at least 100 suicide attempts. Over 14 percent of high school students have considered suicide, and almost 7 percent have attempted it. Bullying is a Very serious social matter that needs to stop, Bullying related suicideRead MoreIs Bullying A Serious Problem?1683 Words   |  7 PagesHistory of the Problem Bullying has been an ongoing problem all over the world for as long as people can remember. Bullying by definition is, to use superior strength or influence to intimidate (someone), typically to force him or her to do what one wants. Bullying is a very serious problem, victims of bullying are more prone to depression. Bullying does not affect just one group, it can happen to anyone making it a prevalent threat to all of society. Approximately 160,000 teens skip school everyRead MoreBullying : A Serious Problem1326 Words   |  6 Pagesissue of bullying may seem insignificant and petty, but the truth is we are conditioned to ignore it. The fear of being the next victim has caused many to lose sight of their moral compass when it comes to defending one another or standing up for what is right. Instead we cower and turn our attention to giving way to the biggest and loudest voice. Most people are prone to neglect the fact someone is being bullied, because once again they fear becom ing the next victim. School bullying is a problemRead MoreCyber Bullying Is A Serious Problem1569 Words   |  7 Pagessocial media, entertainment, and study purposes. What is behind the internet that we do not realize? Bullying comes in many different forms whether getting targeted on the playground, at work, or even on the internet. Bullying is a violent and harmful act. This violence has been around for as long as schools have been around, but bullying has increased elsewhere. The act of cyberbullying, which is bullying that takes place on any form of technology, is expanding abundantly, with â€Å"more than one out ofRead MoreBullying : A Serious Social Problem886 Words   |  4 Pagesnormal aspect of growing up, bullying in schools is increasingly being recognized as a serious social problem that should be met with organized preventative efforts to downsize it. Bullying commonly deals with three aspects such as the nature of its occurrence, the frequency it takes place, and the effects it can have on a person. While each instance is different for each person, one constant is that this is a uncomfortable situation for anyone to deal with. Bullying can be described as a negativeRead MoreBullying Is A Serious Social Problem911 Words   |  4 PagesBullying is a serious social problem that happens in schools between adolescents. Bullying is not taken seriously and often dismissed. The perpetrator and the victim are expected to work out the situation on their own. There are many forms of bullying such as physical, verbal, social, and cyber. The perpetrators can have a negative effect on the victim for many years and possibly even life. Despite numerous â€Å"anti-bullying† advertisements and campaigns, bullying is an important social issue that occursRead MoreChildhood Bullying : A Serious Public Health Problem1032 Words   |  5 PagesChildhood bullying has recently been considered a serious public health problem. Little research has been conduct ed regarding the predisposing factors involved in childhood bullies. Existing literature suggests that the child’s early home environment is strongly correlated with the development of anti-social behaviour. The research paper â€Å"Early Cognitive Stimulation, Emotional Support, and Television Watching as Predictors of Subsequent Bullying Among Grade-School Children† (2005), hypothesizes thatRead MoreBullying : A Serious Problem Affecting Student s Nation Wide With Up2973 Words   |  12 PagesThere is no doubt, that everyone may have had an experience with bullying, either as a witness, victim or possibly a participant. Th ere is one in 10 bullying victims that are bullied daily, while one in five victims are bullied once or twice a month (Mahoney, 2012). Bu llying is known to be a serious problem affecting student’s nation wide with up to 15% reporting regular bullying. V ictimization or bullying by peers has been identified as an area of major concern for school students (KochenderferRead MoreThe Internet and Cyberbullying Essay576 Words   |  3 PagesCyber Bullying Nowadays, the Internet is regarded as the most widely used source of social media and the fastest way to exchange knowledge and information all over the world, playing a vital role in everyone’s daily life. The internet has countless functions, useful for everyday work and entertainment, but it is being abused by people nowadays. One of the ways it is being abused is by cyber bullying. Cyber bullying is when people use the internet to make fun of others, belittle them, andRead MoreThe Dangers Of Bullying That Teens And Kids Face811 Words   |  4 PagesThe Dangers of Bullying that Teens and Kids Face Getting kidnapped, having problems with drugs, being bullied, and teen pregnancy are just a few of the many dangers that teens and kids face every day. One of the biggest concerns today is bullying. Bullying can happen anywhere and is a problem that affects millions of kids and teens each year. Bullying is defined as an unwanted, aggressive behavior among school aged children that involves a real or perceived power imbalance. The behavior is repeated

Policy In Pakistan - 997 Words

US policy in Pakistan largely centres around expending military aid to combat regional terrorism and facilitate peace in Afghanistan. However, it has hardly achieved any tangible results. The Pakistani army, which supersedes it’s elected government, diverted these funds towards anti-India terror factions for covert proxy wars due to it’s historic rivalry with India. These terror factions carried out the Mumbai terror attacks in 2008, attracting censure from Pakistan’s civilians and international condemnation at a time when US strategic convergence with India was growing. Simultaneous changes in Pakistan’s military leadership led to attempts to dissolve these groups, who turned on it instead. They subsequently allied themselves with†¦show more content†¦The fundamental problem was a lack of leverage : Pakistan had no interest in a peaceful Afghanistan but the US had no other partner to turn to. Eventually, the Pakistan army lost control over some of these terror groups, who linked up with al-Qaeda, Taliban and more recently, the Islamic State, across the porous Afghanistan border. In light of pressure from the US and it’s growing non-state actors, the Pakistan military attempted to curb these groups but failed. Consequently, these groups pledged alliance to one of al-Qaeda, Taliban or the Islamic State and amped up terror attacks within Pakistan. This reached the tipping point in December 2014, when members of the Tehrik-i-Taliban Pakistan killed 243 children in an army school. In response, the Pakistani army killed 3500 terrorists of the Tehrik-i-Taliban Pakistan and other internal terror factions in Federally Administered Tribal Areas (FATA) near the Afghanistan border, over the last two years. Simultaneously, the Pakistani media blamed the US for Pakistan’s thriving internal violence and anti-American sentiment amongst civilians grew. While this was a major counter-terrorism initiative, Pakistan has an episodic history of reverting to proxy terrorism. It continues to harbour anti-India terror groups, which could be refocused towards India, once tensions with the Tehrik-i-Taliban subside and Pakistan could resume double crossing the US. However,Show MoreRelatedMonetary Policy in Pakistan1045 Words   |  5 PagesMonetary policy in Pakistan | By Dr. M. Hanif Akhtar,   Department of Commerce,   B. Z. University, Multan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Aug 28 - Sep 03, 2000Monetary policy in Pakistan has been used in co-ordination with the fiscal policy to achieve both the objectives of macro-economic stability and higher economic growth. The government supervises monetary situation of economy through the State Bank of Pakistan (SBP). This article attempts to present an overviewRead MoreMonetary Policy of Pakistan6412 Words   |  26 PagesMONETARY POLICY [A REVIEW] [2009] BBA-Morning-2007 Saira Yoususf†¦Roll # 18 Mehwish Khalil†¦Roll # 14 Salman Ahmed†¦Roll # 09 Farhan Ahmed†¦Roll # 23 Nasir Hanif†¦Roll # 49 Zaid Munir†¦Roll # 46 Presented to: PROF. HASSAN KAMRAN Presented by: Saira Yousaf†¦roll no. 18 Mehwish Khalil†¦roll no.14 Salman Ahmed†¦roll no. 09 Farhan Ahmed†¦roll no. 23 Nasir Hanif†¦roll no.49 Zaid Munir†¦roll no.46 ACKNOWLEDGEMENTS The most important acknowledge is to our Lord Most Merciful MostRead MorePopulation Policy of Pakistan3392 Words   |  14 Pagespercent in previous decades to its current level of 2.1 percent per annum, Pakistan still has an unacceptably high rate of growth compared to other developing countries. Therefore the Government of Pakistan is attaching the highest priority to the lowering of the population growth rate (PGR) from its current level to 1.9 percent per annum by the year 2004 and to reaching replacement level of fertility by the year 2020. Pakistan is faced with its ever-largest adolescent population, because of its highRead MoreDisaster Management Policies and Systems in Pakistan13687 Words   |  55 PagesA Review of Disaster Management Policies and Systems in Pakistan for WCDR 2005 January, 2005 Islamabad Abbreviations 1 ADB Asian Development Bank AJK Azad Jammu Kashmir DCO District Coordination Officer DERA Drought Emergency Relief Assistance DANIDA Danish International Development Assistance ECF Energy Conservation Fund EIA Environmental Impact Assessment ERC Emergency Relief Cell FATA Federally Administered Tribal Areas FFC Federal Flood Commission GDO Goods Dispatch OrganizationRead More1950s Trade Policies of Pakistan1762 Words   |  8 PagesPeriod II:  The Golden Sixties, 1958 to 19695 Ayub Khan, the first military dictator of Pakistan, assumed complete control of the state in October 1958 and reigned over the golden period of Pakistan’s economic history. With the help of Harvard advisors, Khan vigorously implemented the Planning Commission on Economic Management and Reforms with impressive results.6 GDP growth in this decade jumped to an average annual rate of 6 percent from 3 percent in the 1950s. The manufacturing sector expandedRead MoreForeign Policy of Pakistan from 1947 to 201210146 Words   |  41 PagesPakistan Foreign Policy: Form 1947 to 2012 Shahnawaz Mohammad Khan PhD Candidate DepartmentRead MoreOpen skies policy: In the 1990 the government of Pakistan takes on an open skies aviation policy,1100 Words   |  5 PagesOpen skies policy: In the 1990 the government of Pakistan takes on an open skies aviation policy, and signed a memo of considerate with a number of countries of the state and external. These work out were take on in great speed without really considerate the insinuation of â€Å"open skies â€Å" PIA, which was at that time mostly needy upon domestic and cultural passenger traffic, unexpectedly set up itself challenging with carries at home. The result disorder led to more confusion in the minds of underfessionalRead MoreFactors Affecting Dividend Payout Policy of Oil and Gas Sector in Pakistan4865 Words   |  20 PagesCHAPTER 1 INTRODUCTION Dividend policy is the decision for the firm to pay out earnings verses retaining and reinvesting them. Dividend decision has remained one of the tough challenges for financial economists. We are yet to understand completely the factors that influence dividend decision and the manner in which these factors interact. From the practitioner’s viewpoint dividend policy of a firm has an implication for investors, managers, lenders and other stakeholders. For investors, dividendsRead MorePakistan is one of the poorest countries in the world, with many of its citizens living below the1000 Words   |  4 PagesPakistan is one of the poorest countries in the world, with many of its citizens living below the poverty line. It is an agro based country thus the revenue that is earned through agriculture is not enough to support the rapidly growing population. In the mids of the 1980’s Pakistan was facing a staggering economy due to the energy crisis all around the world. The main crisis that Pakistan is facing is due to the instability of the government. Largely Pakistan is divided between two Parties PakistanRead MoreExport Promotion Of Import Substitution1182 Words   |  5 Pagesdeveloped ones , often use policies of trade liberalization to boost up their exports. The most commonly used policy is import substitution. However, sometimes export promotion also becomes a prominent part of country s economic policy. Unfortunately, Pakistan has never had a consistent, coherent and well-articulated trade policy. Trading patterns have closely followed a cycle defined by a major departure from and return to protectionist import substitution policies. For Pakistan, import substitution

Introduction to Management  Accounting

Question: CompletetheT accountsanddeterminethefollowing: i. WorkinProcessattheendofApril; ii. RawmaterialspurchasedinApril; iii. OverheadappliedinApril; iv. CostofGoodssoldinApril; v. RawmaterialsusedinApril;and, vi. Over orunder appliedoverheadinApril. Answer: The following account elucidates accounting aspects, more precisely using ledger accounting in the form of T procedure (Christ and Burritt 2013). The subsequent computation would elucidate to what extent raw materials are being used in the month of April and other key indicators (Bjrnenak 2013). Here, overheads play an important role too. The computation of Total Cost of Goods sold in the month of April is explained below. Particulars Amount Opening Goods Inventory 11,000 Add: Cost of Goods Manufactured 489000 Goods available for sale 500,000 Less: Closing goods for Inventory -16000 Add: Under-allocation 12,500 Total Cost of Goods Sold 496,500 Further to that the overall computation of Overheads applied in April is explained below: Particulars Amount Amount Direct Materials Raw Materials Inventory 12000 Add: Cost of Raw Materials purchased 180000 Total Raw Materials 192000 Less: Closing Raw Materials -12000 Raw Materials (Total) 180000 Direct Labor 182000 Overheads Indirect Labor 118000 Depreciation: Factory Building 16000 Depreciation: Factory Equipment 14000 Insurance: Factory 8000 Tax: Factory 4500 Repairs and maintenance: 8000 Total 168500 Less: Under-allocation -12500 Applied Manufacturing Overheads 156000 Total Manufacturing Costs 518000 Add: Opening WIP Inventory 4500 522500 Less: Closing WIP Inventory -33500 Cost of Goods Manufactured 489000 The computation of Work-In-Progress at the end of April in T-Accounts form is laid below: Work-In-Progress Dr. Cr. Date Particulars Amount Date Particulars Amount April To, Bal b/f 4,500 31/03/.. By, Finished Goods 489,000 To, Raw Materials 180,000 By Bal c/f 33,500 To, Direct Labour 182,000 To, Overheads 156,000 522,500 522,500 The Computation of Cost of Goods sold at the end of the year in T-Accounts form is laid below: CGS Dr. Cr. Date Particulars Amount Date Particulars Amount April To, Finished Goods 484,000 31/03/.. By, P L A/c 496,500 To, Overheads 12,500 496,500 496,500 Total Overheads being applied in the month of April: Overheads Dr. Cr. Date Particulars Amount Date Particulars Amount April To, Act. Overheads 168,500 31/03/.. By, WIP 156,000 By, COGS 12,500 168,500 168,500 Accounts payable computation: Account Payable Dr. Cr. Date Particulars Amount Date Particulars Amount To, Payment 18,000 01/04/.. By, Bal b/f 12,000 31/03/.. To, Bal c/f 174,000 By, Raw Materials 180,000 192,000 192,000 Here, finished goods form a vital segment and hence the computation is laid below: Finished Goods Dr. Cr. Date Particulars Amount Date Particulars Amount 01/04/.. To, Bal b/f 11,000 31/03/.. By, Cost of Goods Sold 484,000 To, WIP 489,000 By Bal c/f 16,000 500,000 500,000 The Raw materials that are being utilized during the year are computed below: Raw Materials Dr. Cr. Date Particulars Amount Date Particulars Amount April To, Bal B/F 12,000 31/03/.. By, WIP 180,000 To, Purchases 180,000 By Bal c/f 12,000 192,000 192,000 The overall analysis and computation portray the financial and cost segment of the firm in consideration on a broader perspective (Leauby and Wentzel 2012). The vital aspects like Cost of goods sold, WIP or Work in progress clearly outlines that the organization is in good stead as far as operations are concerned (Leauby and Wentzel 2012). References: Bjrnenak, T., 2013. 4. Management accounting tools in banks: are banks without budgets more profitable?. Managing in Dynamic Business Environments: Between Control and Autonomy, p.51. Christ, K.L. and Burritt, R.L., 2013. Environmental management accounting: the significance of contingent variables for adoption. Journal of Cleaner Production, 41, pp.163-173. Leauby, B.A. and Wentzel, K., 2012. Linking Management Accounting and Finance: Assessing Student Perceptions. Strategic Finance, 93(11). Lukka, K. and Vinnari, E., 2014. Domain theory and method theory in management accounting research. Accounting, Auditing Accountability Journal, 27(8), pp.1308-1338.

Communication and Acculturation of Migrant

Question: Discuss about the Communication and Acculturation of Migrant. Answer: Introduction The marketing activity is one of the most important tasks of the organization especially when it wishes to venture into new market segments. The marketing communication is one of the most basic as well as fundamental part of the marketing efforts (Belch et al., 2014). These comprise of the messages as well as media for spreading the communication in the market. This process is important for greater market penetration in new markets segments. The marketing communication process comprises of different element such as branding, packaging, online presence, PR activities, sponsorships, advertising and others (Belch et al., 2014). This report would focus on the marketing communication plan of a fast food restaurant known as Burger Hut which is going to introduce new products in the market. It is going to launch hamburgers with basil cream sauce. The company Burger Hut started its operations in the year 2010. It is based in Singapore and is recently looking for rapid expansion schemes. This would require the intervention of promotional campaigns and extensive communication with the general public. This report is a marketing communication plan which is used to convey the marketing communication strategy of the company along with the objectives of the marketing communications. An evaluation method of the marketing communication would be devised and one sample print advertisement would also be designed for the company. Situation Analysis using PESTEL It is important to analyze the macro environment of the fast food restaurant so that the marketing communication plan can be designed accordingly (Grnig Khn, 2015). It is also important to analyze the political, economic, social, technological, environmental and legal factors of the company by using a PESTEL analysis (Grnig Khn, 2015). The fast food restaurant has been doing business in Singapore for the last seven years and is highly influenced by the political scenario of the country. The changes in the political rules of the country and business regulations affect the functioning of the company. There can be changes in the taxation laws, labor laws, food administration laws and other food regulations act (Picciotto Mayne, 2016). Singapore is a bureaucratic country in which the Government has the ability to control the political scenario of the country (Rodan, 2016). Singapore Government believes in the communication of its efforts directly to the public and not support the gathering of public opinion. The Singapore Government can be considered as an amalgamation of the bureaucracy and democracy (Picciotto Mayne, 2016). The company needs to take care of the food safety regulations in the country and follow them in the manufacturing of the food items. Economic factors The economy of Singapore is impacted by different industries all around the world. Singapore is considered as one of the most open economy of the world and it is considered as highly stable economy (Cohn, 2015). The Government of Singapore has least foreign debt and the government revenue is high. The government revenue is in surplus for the Singaporean economy (Reddy, Nangia Agrawal, 2014). It has also shown its strength during global economic crisis in 2007-2008 when many of the economies of the neighboring countries slashed (Reddy, Nangia Agrawal, 2014). The country emerged as the fastest growing economy of the world and there are important industries that contribute to the development of the economy such as exports of electronic goods, tourism, financial services and the largest cargo seaport in the world (Takala et al., 2014). The Singapores economy is growing at the rate of 4.9% every year and the people have high disposable income (Jomo, 2016). The GDP of the country is $62, 200 per capita and this is the main reason for attracting the different food businesses (Takala et al., 2014). The area of Singapore is less and hence it would be easy for the company to penetrate well in the market. Social factors The company should know how to manage the different socio-cultural population of the country. The standard of living of Singapore is quite high and hence the company would be able to capture a lucrative market here (Shiller, 2015). The population of Singapore comprises of the different cultural as well as social background. It is also a tourist based country who is the biggest consumer of the fast foods (Shiller, 2015). However, the company should make it sure to include different tastes as well as preferences in their food menu. Technological factors Singapore is considered as a technologically developed country which implies that it would provide ample opportunities for distribution, production and marketing opportunities (Lim Pham, 2016). Burger Hut primarily should use different promotional channels such as television, internet and other activities which would strengthen the brand value. Environmental factors The company should take care of the environmental factors that are directly or indirectly related with the fast food operation business. The Ministry of Environment and Anti-Pollution Unit functions seamlessly in order to maintain the air quality as well as other environmental factors (Zhou et al., 2015). The country is also characterized by high levels of pollution which is characterized by industrial carbon dioxide emissions (Zhou et al., 2015). Burger Hut should take care of the legislations of the country pertaining to the food industry. It should consider the local health regulations, animal welfare regulations and the minimum wage levels in the country. Issues in Marketing Communication There are various issues in the marketing communication which should be considered by the company. The primary issue in the marketing process is concerned with the failure to determine the actual objective of the marketing process (Babin Zikmund, 2015). The companies are often unaware of the desired customer response regarding the product purchases, altering of the product perceptions and the increased affinity towards products purchase behavior. There are issues with the analysis of the competitors. If the company is unable to gauge the strengths of the competitors then it would not be able to place its products uniquely in the minds of the customers (Babin Zikmund, 2015). There are instances when there is no mechanism for evaluating the effectiveness of the marketing campaign. There are limited research of the companies to analyze their effectiveness regarding PR campaigns, advertising and other brand promotion. There can also be issues with the inadequate communication tools whi ch are used to interact with the stakeholders (Babin Zikmund, 2015). SMART objectives Burger Hut should design its aims and objectives for formulating the marketing communication plan. It is important to notify the stakeholder the reason of existence of the business and the reason for formulating the specific marketing communication plan (Laurenius Wikstrm, 2016). The goals should be formulated with the help of S.M.A.R.T objectives as below- Specific The aim of the fast food restaurant is to increase the number of footfalls in their restaurant and to become one of the most popular brands in Singapore. The brand aims to increase the visibility of their brand in the market and gain acceptance of the customers. Measurable The restaurant aims to have an average number of 25-30 orders per day and approximately 700 orders in every month. The aim of the restaurant is to increase the revenue generation and make a profit of around 4% every year. It strives to decrease the operational cost so that there is an increase in the profit margin. Achievable The company is certain that the objectives formulated can be achieved. The company believes in the gradual business growth rather than non-rational business objectives. An achievable goal is also important for motivation of the employees and this can be done only through the process of efficient planning (Lau Roopnarain, 2014). Realistic The company believes that the primary difference in between the realistic objectives and the achievable objectives is the resource planning. The objectives are realistic and are practical. The company aims to achieve the objectives within 10 months from the launch of the new products. Marketing Communications Strategy and Implementation Tactics 4 Ps of marketing The 4Ps of marketing for the product would comprise of the following elements- Product The hamburgers would provide innovative, tasty and healthy options for the customers so that they can choose and select their favorite food option. These kinds of products would help the company in gaining competitive advantage by targeting the youths. The USP of the products would be healthy ingredients. Price The price of the new products would be moderate which would be not so expensive so that the young generation can afford it. Place There should be more number of outlets of the restaurants so that more number of customers can avail the food items of the restaurant. There should be expansion of the existing restaurant places which would let the food joint to increase their sales. Promotion Burger Hut should create innovative advertising campaign for greater market penetration of the new products of the company. It should utilize music in their advertisement campaigns and should use mainstream artists to include the word Burger Huts Basil Cream Sauce in their advertisement jingles. It should implement mobile apps so that they can influence the modern youth and kids who are tech savvy (Izquierdo-Yusta, Olarte-Pascual Reinares-Lara, 2015). It should use viral videos on popular sites such as YouTube which would help the company to advertise about their products. It would also allow the viewers to pass the videos to their family and friends. Personal selling The brand should engage in personal selling which would make the brand visible in the market. It should implement Burger Van which would be selling the products of the company by moving around from one place to another. This mobile van concept would not only increase the sale of the company but would also give an opportunity to the customers to interact with their favorite brand in their own locality (Izquierdo-Yusta, Olarte-Pascual Reinares-Lara, 2015). It is also recommended that the company should use flyers, brochures and pamphlets and distribute them to the individual homes. Sales Promotion The brand should engage in the distribution of coupons within the project target market. These coupons would allow the customers to purchase the food products at lower cost. The company can tie up with websites such as Groupon in order to offer the coupons to the general public (Strauss, 2016). This would increase the sales of the company. It should use innovative promotional offers such as Get a Choco lava cake with Basil Cream sauce Burger, Buy 3 burgers and get 1 free and get additional hot dog with purchase of minimum $24. It should also focus on the sponsorship campaigns for the purpose of greater brand visibility (Strauss, 2016). It should sponsor popular television programs, road shows and reality shows which would present the companys product to the general public. Public Relations The company should identify the public relation strategy which would increase the revenue generation of the company. It should try to create dedicated page on the social networking sites which would help the company to interact with the audience (Gilmour et al., 2013). If the customer faces any issues with the products of the company then they can share them on the social media page. The company should answer the customer queries on a regular basis which would make the people love the company (Gilmour et al., 2013). It should organize media tours which would make it to publicize their company where the key people of the organization would travel to various places for product promotion. This would be done through the help of various interviews to the media persons who would be promoting the company in the minds of the public. Direct Marketing The fast food restaurant should send direct mail to the existing customers and try to promote their fast foods to the young population (Kotler et al., 2015). It should implement innovative offers such as Buy one get one free burger on Wednesdays, New menu offerings on weekends and interaction with the prospective clients in busy areas such as shopping malls. It should also track the areas from which their maximum customers belong so that they can target their marketing procedures accordingly (Kotler et al., 2015). The brand should also engage in customer surveys which would help the brand to determine their popular products. Interactive Branding The company should try to implement innovative marketing tactics which would make the company representatives talk freely with the customers. It should try to devise online interactive games for children who would then receive subtle advertising regarding the combo burger offerings of the company (Egenfeldt-Nielsen, Smith Tosca, 2016). It should also use radio medium such as Ria 89.7 FM, Gold 90.5 FM, Symphony 92.4 FM and others. This medium should be used to interact live with the audience and promote the products of the company. Branding and Positioning The company should focus on brand value of its fast food products. It should focus on quality rather than focus on price. It should try to create differentiated branding by focusing on healthier food options (Namkung Jang, 2013). In the restaurants, they should create hip urban ambience which would be coupled with quality food offered to the customers. It should also position itself as a healthy food alternative in the fast food category. Proposed Evaluation and Control methods Burger Hut should implement the following evaluation as well as control methods so that it would be able to use the effectiveness of the marketing evaluation plan- Check return on investment of the company over a period of 10 months considering the KPIs and the objectives of the marketing communication plan Conducting customer surveys for assessing the success of the promotion campaigns of the company Evaluating the sales number of the company and analyzing the market expansion of the company Analyzing the response of the competitors towards the marketing campaigns of the company Market share analysis of the company Sales analysis should be done which would determine the before situation and the after situation of the company. Recommendations The company should focus on the creation of unique selling proposition of the brand by highlighting the healthy burgers of the company. It is a common conception that the fast foods including the burgers are unhealthy and contain a high amount of fats and calories. This belief should be addressed properly by the company and hence the focus of the advertisements should be on the healthy food options. The advertisement of the company would depict an unhealthy burger comprising of cheese along with an overweight lady who would be eating an unhealthy burger. Another side of the advertisement would feature a healthy burger devoid of cheese along with the picture of a fit man doing jogging. This would depict healthy burger option, which is a unique product of Burger Hut. It is important to circulate this advertisement in a variety of medium so that it catches the attention of most of the customers. Conclusion The marketing communication plan is one of the most important functions of the marketing department of an organization. This report has focused on a fictitious fast food restaurants known as Burger Hut. It performed a situation analysis of the company in Singapore, which is the primary area of operation. The situation analysis is done with the help of PESTEL analysis. The marketing communication objectives are determined along with the SMART objectives. The various issues in the marketing communication are determined. The various issues are failure to determine the actual objective, analysis of the competitors, no mechanism for evaluating and inadequate communication tools. The marketing communication strategy is determined with focus on advertising, Personal selling, Sales Promotion, Public Relations, Direct Marketing, Interactive Branding and Branding and Positioning. The evaluation as well as control methods is determined along with sample print advertisement. References Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. 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